Parsons School of Design
BFA Communication Design
Thesis 2018

Parsons School of Design
BFA Communication Design
Thesis 2018

The Chinese calendar is known officially as the Agricultural Calendar, and is used as a guide to dictate traditional activities in Chinese communities. It depicts the dates of traditional Chinese holidays and guides people in selecting the most auspicious days for weddings, funerals, moving, and starting businesses. Traditionally, it is printed on a pad of thin paper that is bound with a metal edge for ripping the pages away. The calendar itself is a cultural artifact that has perpetuated traditions through its use. It’s predominately used by older generation Chinese and immigrants—it serves as common ground and a way for overseas Chinese immigrants to stay in touch with their roots.

Social and generational differences often lead to a disconnect between the different generations of Chinese. This thesis offers a platform for everyone to understand the nuances that come with each identity—to connect and understand traditional Chinese culture in an approachable and accessible way. Guided is a mobile calendar app inspired by the needs of college-age American Born Chinese (ABC) seeking to understand and connect with traditional Chinese culture. The app will allow users to understand the different sections of information that is displayed on the printed calendar. This new digital format will allow users to tailor their experience while using the calendar.

Maxine Joy Almendra

Daniela Al-Saleh

Amon Dario Appelt

Shruti Ashok

Whitney Badge

Jaire Berkel

Ingrid Bonetti

Victoria Boyd

Madison Bozinoff

Malulani Bria

Kaylin Brown

Rachel Brownjohn

Olive Burd

Germán Castellanos Reyes

Madeline Cericola

Vicky Chau

Amber Chen

Victor Chen

Wendy Ching

Connie Chu

Channon Chung

Leonardo Cilmi

Emma T. Conway

Nicole Corso

Qamile Dani

Magdalena de la Torre Suárez

Amanda Ericson

Dan Feldman

Anna Feng

Natalia Flores

Peter Frasco

Lucia Garza

Mariana Gaviria

Mikey Hefez

Adrianna Hinsey

Avinash Hirdaramani

Marielle Holland

Grace Hong

Surkho Shane Hong

Pauline Hotelier

Dylan Hughes

Jiyoung Hwang

Sonali Jain

Andrea S. Jassir

Christina Jenkins

Maria Jessica

Erin Johnston

Javarius Jones

Yea Ji Jung

Rachel Kahn

Anastasia Kharchenko

Jonathan Haojaq Kho

Alexa Kim

Cindy Dawon Kim

Sang Dennis Kim

Somin Kim

Yoonji Kim

Kyungmin Ko

Sidney Law

Kevin Lee

Jane Lee

Matheus Dal Santo Lewis Sage Smith

Kristiana Marcon

Hannah Marshall

Kruti Mehta

Gabriel Mester

Charlotte Miller

Mintra Morrison

Tamir Moses

Kaisha Murzamadiyeva

Thomas Nghia Nguyen

Lanie Nowak

Satoe Onizuka

Steven Orts

Owen Pace

Tatyana Palacios

Herin Park

Olga Pavlova

Luli Peralta-Esquivel

Lindsay Petricca

Constanza Pinto

Shreya Razak

Costanza Reiser

Vincent Riportella

Bateel Saber

Ahana Seth

Cristina Soberon

Rebecca Speiser

Natalia Spotts

Sabrina Steck

JD Stephenson Jr.

Richard Supriano

Eden Tartour

Jissaura Taveras Hernandez

Nathalia Tello Arias

Liz Tsai

Altyn Turdukulova

Amena Tyebji

Gabriela Vieira

Juan Diego Villegas

Yige Wang

Evelyn Wu

Jessie Yao

Crystal Yin

Rebecca Jiayi Zhou