Parsons School of Design
BFA Communication Design
Thesis 2017

Parsons School of Design
BFA Communication Design
Thesis 2017

The Heartbreak Series
Lauren Stein

This is The Heartbreak Series. Engaging a new dynamic for scent-memory association—how the memories and scent association of others can trigger our own recollections and even inspire new ones. The Heartbreak Series is presented as an installation, through which it entirely transforms the room into a space for advertising—advertising people’s stories. A collection of individuals have told their heartbreak stories and the scent they most associate with that person, place, or thing. The scent is then interpreted into an essential oil and encapsulated in the casted hand of the individual whose story is being told. The audience is then able to create personal ties directly to the scent they are experiencing, whether that scent triggers a past memory or casts a new one for the future.

Our sense of smell is one of the most powerful senses we possess. Scientifically proven, there is a direct link between memory and smell, affording the ability for scent to trigger some of our deepest and most profound memories. Ever wondered what scents are locked away in your memories? Or what scents will engrave new ones?

Communication design follows a pattern of translating ideas and information through a variety of different mediums. The Heartbreak Series allows the onlooker to explore a designed environment that focuses on the quality of the user’s experience and culturally relevant discussions. Through this method of storytelling we can explore and actualize the different facets of communication design—how we can encourage emotion, insight, and response through scent- memory association rather than the words in a book. The Heartbreak Series becomes, simply, another form of communication.

Andy Agus

Ameer Akbar

Sherifa El Alfi

Orhan S Awatramani

Evan Badr

Mrinal Bhatia

Yaël Bienenstock

Olivia Brodtman

Adomas Bruzga

Holly Burt

Kiana Caesar

Elizabeth Capreol

Christian Caraballo

Alyson Cardenas

Gabriela Carnabuci

Marjorie Chamberlain

Vanna Chan

Sachi Chandiramani

Leslie Chavez

Katherine Cheng

Emily Cho

Soomin Choi

Hyeree Choi

Talia Cotton

Dorothy Cruz

Katie DeAngelis

Nicole Jane Debler

Dominique DeVito

Megan Dias

Theresa Duemler

Juan Francisco Morales Egas

Michelle Eguia

Audrey Farnsworth

Peter Fowler

Myesha Evon Gardner

Alijah Gilbert

John Hammond

Jin Ju Han

Aimee Hedman

Perla Herrera

Lauren Horsman

Zhiyan Huang

Ji Hea Jang

Urvita Jhaveri

Myles Jones

Cheryl Kao

Phoebe Kennedy

Alice Yeji Kim

Jung Yeon Kim

Thomas Sang Gul Kim

Chewon Kim

Sanggyun Kim

Hansung Kim

Likando Kumoyo

Jang Kyungjun

Josh LaCalamito

Yunjoo Lee

Kyung Sun Lee

SooJi Lee

Meijun Li

Alice Lim

Junya Lin

Yuchen Liu

Kimberly Lombardi

Natalia Malik

Roisin McNulty

Simen L. Meyer

Nikoletta Mitsopoulou

Chloë Murray

Cyrus Nathaniel

David Dahao Ni

Mariana Del Nogal

Sofia Olarra

Kamila Ortiz

Ji Hyun Park

Sara Pena

Melissa S. Peralta

Camille Petricola

Sander Phoenix

Urvi Raghbeer

Andrew Ramirez

Brianna Saba

Stephen Salomon

Julianna Amelia Santolucito

Raida Saveree Sarwar

Ritika Shah

Shui Shan

Jisoo Sim

Lauren Stein

Pei Yu Sun

Shivalika Tandon

Nia Thomas

Laura Tien

Karina Tristandy

Paula Volchok

Djiun Wang

Kyra Wang

Taylor Wasikonis

Junlu Xie

Marie Yamamoto

Jasmine Zhang