Parsons / The New School

BFA Communication Design

Thesis 2016–17

Dominique DeVito
One Great Flaw

My project began with a passion for science fiction and dystopian pulp novels. Having read many of the classic examples of this genre, I began to write my own 7,000 word sci-fi short story. I then faced a dilemma. Currently, there are two major trends in book advertising, TV commercials and subway adverts. Both tell you the name of the book, the author, and that you should go out and purchase the piece and join in the experience.

In this day and age, and in the future, I think a marketing campaign can do much better. I drew from the iconic radio broadcast of War of the Worlds to form my idea. The mass panic and confusion it caused got people interested. Why not recreate the same idea in a modern way? I decided the marketing for my story would in fact be a poster series, but it would not be listing facts about the writing or myself. Instead these posters would exist as if they had sprung out of the book itself, as if what was happening in the story was happening in our world. These posters would definitely cause confusion and draw people in. I ventured to create a series of five typefaces, and posters for each typeface, each with a weblink that you can view the story on. I’m curious to see how people react and interact with this campaign, but surely it will be unlike any other adverts of its kind.


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Nudo
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Cartwheel
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Parsons / The New School

BFA Communication Design
Thesis 2016–17