Parsons School of Design
BFA Communication Design
Thesis 2017

Parsons School of Design
BFA Communication Design
Thesis 2017

How can you design virtual reality (VR) to interact with user goods and surpass physical space? Why is it that we still stay in the traditional automobile showroom? By fully embracing technology, users today can test drive cars across horizons without leaving their seat. Futuride is a virtual car experience designed to deliver this innovative driving experience for avid and global automobile fans.

There are two main concepts—transcending nostalgia and life-threatening race. The first VR experience is one that provides a new context between the viewer and the Lamborghini Egoista. Teleporting to nostalgic places via geo-navigation technology, this experience formulates an instant familiarity to the supercar. “Take me to…” is a simple command that transports the user anywhere in the world with the Lamborghini Egoista. This concept utilizes open-source assets by augmenting a more intimate kind of interactivity—voice recognition.

The second concept is an exhilarating race that put users in life-threatening, adrenaline-packed peril to test the Lamborghini Egoista’s performance under various terrains. The mundane showroom regains a physicality through its literal gamification: the VR again transports the user to test the extremity of this virtuality—winding roads through storming thunder, splitting paths through deserts, and the chase of a mad polar bear.

Futuride shows new levels of content-exploitation that target users with an allure that usually seem impossible in real life. Where else could people drive a concept car that has never existed before? Virtual reality provides such unique and premium platforms that transport us to new places.

Andy Agus

Ameer Akbar

Sherifa El Alfi

Orhan S Awatramani

Evan Badr

Mrinal Bhatia

Yaël Bienenstock

Olivia Brodtman

Adomas Bruzga

Holly Burt

Kiana Caesar

Elizabeth Capreol

Christian Caraballo

Alyson Cardenas

Gabriela Carnabuci

Marjorie Chamberlain

Vanna Chan

Sachi Chandiramani

Leslie Chavez

Katherine Cheng

Emily Cho

Soomin Choi

Hyeree Choi

Talia Cotton

Dorothy Cruz

Katie DeAngelis

Nicole Jane Debler

Dominique DeVito

Megan Dias

Theresa Duemler

Juan Francisco Morales Egas

Michelle Eguia

Audrey Farnsworth

Peter Fowler

Myesha Evon Gardner

Alijah Gilbert

John Hammond

Jin Ju Han

Aimee Hedman

Perla Herrera

Lauren Horsman

Zhiyan Huang

Ji Hea Jang

Urvita Jhaveri

Myles Jones

Cheryl Kao

Phoebe Kennedy

Alice Yeji Kim

Jung Yeon Kim

Thomas Sang Gul Kim

Chewon Kim

Sanggyun Kim

Hansung Kim

Likando Kumoyo

Jang Kyungjun

Josh LaCalamito

Yunjoo Lee

Kyung Sun Lee

SooJi Lee

Meijun Li

Alice Lim

Junya Lin

Yuchen Liu

Kimberly Lombardi

Natalia Malik

Roisin McNulty

Simen L. Meyer

Nikoletta Mitsopoulou

Chloë Murray

Cyrus Nathaniel

David Dahao Ni

Mariana Del Nogal

Sofia Olarra

Kamila Ortiz

Ji Hyun Park

Sara Pena

Melissa S. Peralta

Camille Petricola

Sander Phoenix

Urvi Raghbeer

Andrew Ramirez

Brianna Saba

Stephen Salomon

Julianna Amelia Santolucito

Raida Saveree Sarwar

Ritika Shah

Shui Shan

Jisoo Sim

Lauren Stein

Pei Yu Sun

Shivalika Tandon

Nia Thomas

Laura Tien

Karina Tristandy

Paula Volchok

Djiun Wang

Kyra Wang

Taylor Wasikonis

Junlu Xie

Marie Yamamoto

Jasmine Zhang