Parsons School of Design
BFA Communication Design
Thesis 2017

Parsons School of Design
BFA Communication Design
Thesis 2017

Clock of Thoughts
Yaël Bienenstock

We constantly move in space through time. Time is the metric of everything in our existence and is measured in a linear, universal, precise way. How we experience and mark time as humans never really changed. But what if there was a way we could enhance the concept of time? Redefine what a clock means to us? This project explores another measure of time. It explores how it unfolds and affects us on a higher level than just units of seconds, minutes, hours or years.

We have on average fifty thoughts perminute. Thoughts are constantly vanishing, creating other thoughts, eventually leading to ideas. The constant flow of our conscious and unconscious self confirms the process of time and also shows the evolution of us, of our minds. My thesis is the recording of a subject’s thoughts and their translation into a new measure of time. What if a clock could be more aligned with our organic processes like the time passing by with each flipping page of a book, the time we take in every word we write, the time that unveils through our thoughts.

This project is a collaboration between the recorded and the recorder by influencing the thoughts in various ways. The subject’s thoughts are recorded in writings, producing a flow of surrealist words that reproduce the workings of our thoughts and some aspects of our unconscious. Audio and video are also crucial parts in order to feel a connection to the subject’s writings and its emotion.

Andy Agus

Ameer Akbar

Sherifa El Alfi

Orhan S Awatramani

Evan Badr

Mrinal Bhatia

Yaël Bienenstock

Olivia Brodtman

Adomas Bruzga

Holly Burt

Kiana Caesar

Elizabeth Capreol

Christian Caraballo

Alyson Cardenas

Gabriela Carnabuci

Marjorie Chamberlain

Vanna Chan

Sachi Chandiramani

Leslie Chavez

Katherine Cheng

Emily Cho

Soomin Choi

Hyeree Choi

Talia Cotton

Dorothy Cruz

Katie DeAngelis

Nicole Jane Debler

Dominique DeVito

Megan Dias

Theresa Duemler

Juan Francisco Morales Egas

Michelle Eguia

Audrey Farnsworth

Peter Fowler

Myesha Evon Gardner

Alijah Gilbert

John Hammond

Jin Ju Han

Aimee Hedman

Perla Herrera

Lauren Horsman

Zhiyan Huang

Ji Hea Jang

Urvita Jhaveri

Myles Jones

Cheryl Kao

Phoebe Kennedy

Alice Yeji Kim

Jung Yeon Kim

Thomas Sang Gul Kim

Chewon Kim

Sanggyun Kim

Hansung Kim

Likando Kumoyo

Jang Kyungjun

Josh LaCalamito

Yunjoo Lee

Kyung Sun Lee

SooJi Lee

Meijun Li

Alice Lim

Junya Lin

Yuchen Liu

Kimberly Lombardi

Natalia Malik

Roisin McNulty

Simen L. Meyer

Nikoletta Mitsopoulou

Chloë Murray

Cyrus Nathaniel

David Dahao Ni

Mariana Del Nogal

Sofia Olarra

Kamila Ortiz

Ji Hyun Park

Sara Pena

Melissa S. Peralta

Camille Petricola

Sander Phoenix

Urvi Raghbeer

Andrew Ramirez

Brianna Saba

Stephen Salomon

Julianna Amelia Santolucito

Raida Saveree Sarwar

Ritika Shah

Shui Shan

Jisoo Sim

Lauren Stein

Pei Yu Sun

Shivalika Tandon

Nia Thomas

Laura Tien

Karina Tristandy

Paula Volchok

Djiun Wang

Kyra Wang

Taylor Wasikonis

Junlu Xie

Marie Yamamoto

Jasmine Zhang