Parsons / The New School

BFA Communication Design

Thesis 2016–17

Kyung Sun Lee
Care For Skin

“Our skin is highly permeable. Less than one-tenth of an inch thick, skin is a porous membrane that is highly sensitive to toxic chemicals. What we put on our skin affects our health just as much as, if not more than, what we put in our mouths.”
Samuel S. Epstein

Cosmetic product labels should be considered as like food labels. There are thousands of chemicals that can be harmful to the environment, many of which are being absorbed into our body. I believe that treating skin well requires knowledge and understanding of skincare ingredients, how animal testing impacts our environment, how skin works and knowing about our own skin. Many people are not aware that many cosmetics are considered toxic to our skin and also to our environment. It is impossible to avoid every single synthetic chemical but looking for products that are organic and all-natural can be one of the solutions to this problem.

I solved this issue by coming up with a cosmetic brand campaign called “Care for Skin” which provides a complete organic DIY kit that includes all the ingredients and the materials needed to make your very own cosmetics. This brand appeals to women who love to be crafty, love cooking and baking, choose their products based on purity of ingredients and environmental factors.


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Parsons / The New School

BFA Communication Design
Thesis 2016–17