Parsons / The New School

BFA Communication Design

Thesis 2016–17

Taylor Wasikonis
Beetroot

The environment is one thing that we all share. It shapes our lives and determines the future. Strong, independent women are tired of the oppressive system that has created imbalance in the environment, and want to make a difference. While progress has been made, there is still much more to be done to increase engagement on the environment, social justice and equality. Women are not always recognized for their achievements, or not enough is being done to help increase their agency.

To better communicate these ideas, I have created Beetroot, a magazine that promotes a sustainable feminist worldview. This project shows a possibility of a better system by highlighting stories of empowerment; it provides fuel to move forward. The mission is to create a platform that is accessible to diverse backgrounds and where women can find new ways to take part in the creation of a better world to educate, express, and inspire independence. Every issue focuses on topics relating to themes of sustainability, seeking understanding of the current state of the world, and the best ways to make it better for everyone’s future. We need to find ways to meet the needs of the present while not compromising the potential of the future—to really create a sustainable future by inventing new approaches to design, food, technology, politics, and activism. Everyone’s actions are significant, and each can be a part of the change we need.


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Test.Test 2016
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Parsons / The New School

BFA Communication Design
Thesis 2016–17