Parsons School of Design
BFA Communication Design
Thesis 2016

Parsons School of Design
BFA Communication Design
Thesis 2016

Contested Terrains
Louise Pei Foong Hyde

Cultural politicking exists at the internal, inter-personal, inter-ethnic, inter-state and universal levels. Nested within one another, a conflict that arises at one level quickly spreads to all the levels.

As a person of Malaysian-Chinese and English parentage, I notice that the liberty with which various Malaysians “practise the nation” is an increasing source of anxiety among the Malay-Muslim majority.

Part I of this thesis shone a light on three influential worldviews among Malaysian minority groups—Hinduism, Buddhism and Confucianism—that advise on how to reconcile one’s everyday troubles with grander purposes. Actionable prototypes sought to introduce users to the “spatiality” as well as the “historicality” and “sociality” of complex worldviews (Soja 1996). Henri Lefebvre’s (1991) place-making terminology—“spatial practices”, “representations of space” and “representational space”—also shaped my understanding of the on-going contestation in Malaysia over literal and metaphorical ownership of land.

Part II of this thesis builds on Confucian principles of he (“harmony”), the “myriad things” and “way-seeking”. The result is an educative board game for students aged 11–12 in Malaysian state, vernacular and Islamic schools. Beyond promoting diversity at surface-level in terms of language and culture, the game requires effective communication within and between teams in order to accomplish common goals. Using the skills, mechanisms and courtesies of statecraft, students experience managing a field of “tension and cooperative opposition” (Li 2006).

“Kowtim!” is a Malaysian slang word derived from Cantonese. The verb means “to settle an issue”, and the exclamation says: “Done!”

Selwa Abd

Ashley Seung Hyun Ahn

Natasha Alia

Aviva Atri

Marissa Baca

Miles Barretto

Lili Marie Bravi

Olivia Brodbar

Carla Campos-Rodriguez

Jiaying Cao

Robert Capaldo

Janet Chan

Purwa Chauhan

Patrick Chen

Sarada Chen

Linette Cheong

Eunsil Choi

Sung Ji Choi

Brittany Cutrone

Arianna De Gasperis

Paola Delucca

Rubina Melati Diran

Ann Dwyer

Dilan Emre

Douglas Escalante

Joshua Estrella

Joe Louis Evans

Marius Franc

Ceilidh Fraser

Gaby Garuz

Jiayi Ge

Stella Giavos

Meher Goel

Em Grey

Alyssa Gruber

Yu Bean Han

Cherish Hsiaohui Ho

Jasmine Hong

Jay Hsiao

Irene Hwang

Louise Pei Foong Hyde

Sanghyun Ji

Sharon (Eun Rae) Kim

Lisa Kim

Sharon Kim

David Klein

Teresa Koh

Da Min Lee

Lauren Elizabeth Lee

Stephanie Sumin Lee

Dana Li

Haowei Lin

Lucas Long

Lisa Looye

Zongliang Lou

Ankita Menon

Lauren Miller

Katie Minchak

Isabela Montalvo

Nathalie Moreno

Samah Mudasar

Shirin Muradova

Supisara Ngaovithunvong

Gabriela Nisenbaum

Inyegumena Nosegbe

Zoe Oleshansky

Yeon Soo Park

Anna Peditto

Pamela Pombo

Lisa Sakai Quinley

Josephine Rahadi

Sarah Rose Reichert

Ana Julia Rodriguez

Rick Rodriguez

Fernanda Romero

Hannah Rosen-Hamilton

Ivana Roumiantzeff-Pachkevitch

Taylor Russo

Ariella Saragossi

Nengneng Shen

Kripa Sial

Maurann Stein

Kurt Stives

Minji Sung

Vanshika Swaika

Nicholas Tanzman

Ana Cecilia Thompson Motta

Joel Tschong

Yue Wang

Laurie Waxman

Kevin Wen

Yingmeng Xu

Anna Yamoto

Jiawei Yan

Vivian Yang

Xiao Q. Yang

McLayne Ycmat

Evelyn Zhang

Xuan Zhang