Parsons School of Design

BFA Communication Design

Thesis 2017–18

Jillian Black
MAD Methods

MAD Methods is a short video series that aims to promote three diverse, up and coming artists, designers, and makers, while giving insight into their processes. The first video features Tess Barber, a Brooklyn-based sign painter. The second highlights Julie Ellis, the owner and designer of Rais Case, a San Diego- based brand that sells accessories and home goods. The last video turns the spotlight to the work of Travis Harder, a talented young surf- board shaper located in San Diego. Using After Effects CS6’s 3D camera tracker and motion tracker, I brought the text and graphic elements of the films to life; the tools and materials used by each maker are labeled in 3D space. Visually, this method of animation gives the illusion that the computer-manufactured elements really exist in that space. This series was inspired by my love for handmade goods, my appreciation for time- intensive mediums, and my desire to help pre- serve handcrafts that are now substituting people for machines. Additionally, these videos serve as inspiration for young artists, encouraging them to try new mediums, as well as, help the viewers gain a greater appreciation for the labor and skill that goes into creating these objects. Nowadays, we as consumers are becoming more and more disconnected from the producers that create the items we use, wear, and eat everyday. By capturing these three craftsman through film, I was able to give these makers a voice and make them known to the buyers by face, not just brand name.

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Parsons School of Design
BFA Communication Design
Thesis 2017–18