Parsons / The New School

BFA Communication Design

Thesis 2016–17

Seulbi Lee
Biwooda

This project is about branding a store called biwooda. It is a multifaceted store that has carefully selected items from daily objects to design stuff, also with a space for customers to take a moment with teas and cakes. The name biwooda means to be empty in Korean language. And Main design concept of the store came from my own experiences. As I have had the experience of living in a couple of different countries, I realized that we only can enjoy all the moments we pass by from time to time and a place to places, but we never can own them. And the memories are somehow all connected one another regardless of oneself, places, and times although we all have different experiences in our lives. So the store biwooda wants to be a kind of medium for all who visit the store to bring themselves back to those memories and times we once stayed.

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Parsons / The New School

BFA Communication Design
Thesis 2016–17